Sports Lab

Designing the Sports Lab brand identity was my first hands-on experience with logo design and brand development. Working closely with the founder, we crafted a dynamic, modern identity for the Hong Kong sportswear market. From colour palettes and type pairings to the logo, business cards, and a series of illustrations, the brand came to life through a consistent identity. To ensure its online presence, I also helped launch the Shopify site. Built in Adobe Creative Suite, the cohesive identity has since supported rapid growth and strong brand recognition.

Brand identity

Logo design

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